Minibond - Banca di Cherasco

The first minibond issue saw as its leading player a Turin engineering company, supported by the Bcc Bank of Cherasco: this was the start of a new partnership between bank and company, a cultural leap that made it possible to provide the instruments and abilities needed to communicate with Italian and other institutional investors. Great interest from all national media.

Sector: financial.

Activities: media relations, special events and social media.

Media involved: daily newspapers, periodicals, specialised newspapers, web, radio and Tv.