BCC Banca di Cherasco
A project that promotes unknown talents
Where we started
The Bank of Cherasco has always stood out for its special attention to young people and their dreams. The In Primis award was invented to assert and confirm this vocation.
The Bank of Cherasco gives a young unpublished writer the chance to publish a novel that will be distributed in bookshops throughout the country.
Newton Compton (first edition), Sei.
Marco Ponti, Boosta, Luca Bianchini, Stefania Bertola, Margherita Oggero, Maurizio Crosetti.
Creation of a Facebook profile for the initiative
Presence at the Turin Book Fair
Info and POP Material
Almost 400 unpublished novels selected
1 specialist jury
1 popular jury
2 final events
Almost 30 articles published in the press
More than 40 articles published on the web