BEST CASE

    BCC In Primis

    Client

    BCC Banca di Cherasco

    The procuts

    Writing Award

    The project

    In Primis

    Mission

    A project that promotes unknown talents

    Where we started

    The Bank of Cherasco has always stood out for its special attention to young people and their dreams. The In Primis award was invented to assert and confirm this vocation.

    The path

    The Bank of Cherasco gives a young unpublished writer the chance to publish a novel that will be distributed in bookshops throughout the country.

    Publisher partner

    Newton Compton (first edition), Sei.

    The jury

    Marco Ponti, Boosta, Luca Bianchini, Stefania Bertola, Margherita Oggero, Maurizio Crosetti.

    Media

    Radio
    Press
    Dedicated mini-website
    Creation of a Facebook profile for the initiative
    Presence at the Turin Book Fair
    Info and POP Material

    Results

    Almost 400 unpublished novels selected
    10 finalists
    1 specialist jury
    1 popular jury
    2 final events
    Almost 30 articles published in the press
    More than 40 articles published on the web