L’OREAL
15 December 2017
PALADIN PHARMA
15 December 2017

Jucca
For the launch of the Jucca label, we sent to many women of the editorial staff of Italian women’s magazines a package of eggs in cardboard, containing a t-shirt, on which was printed a chick with a crown. That was the start of a product line whose design contents were characterised by a strong personality: collections that made a transversal value of image and styling uniqueness, to be shared with anybody that recognises its essence. The women’s magazines distributed picture cards of the Jucca woman showing her everyday originality.