BCC, In Primis

Client
BCC – Banca di Cherasco

The procuts
Writing Award

The project
In Primis

Mission
A project that promotes unknown talents

Where we started
The Bank of Cherasco has always stood out for its special attention to young people and their dreams. The In Primis award was invented to assert and confirm this vocation.

The path
The Bank of Cherasco gives a young unpublished writer the chance to publish a novel that will be distributed in bookshops throughout the country.

Publisher partner
Newton Compton (first edition), Sei.

The jury
Marco Ponti, Boosta, Luca Bianchini, Stefania Bertola, Margherita Oggero, Maurizio Crosetti.

Media
Radio
Press
Dedicated mini-website
Creation of a Facebook profile for the initiative
Presence at the Turin Book Fair
Info and POP Material

Results
Almost 400 unpublished novels selected
10 finalists
1 specialist jury
1 popular jury
2 final events
Almost 30 articles published in the press
More than 40 articles published on the web