Beyond the usual languages in the interest of 100% innovation: unconventional projects that rediscover the idea of drinking spumante throughout the meal, releasing it from the shackles of the special occasions in which engrained custom has trapped it. One of the first productions of brand content in a format that is the result of contamination between crime novel, quiz show and fiction. A book, 100 restaurants, many dishes created to accompany a Cinzano more sparkling than ever before.
Best case: Progetto Credibility
Brands: Cinzano Spumanti, Cinzano Vermouth
Above the line, below the line, digital, video, events, media relations