CUKI, the vegetable garden at zero cm

Client
Cuki

The product
Food preservation containers

The project
The vegetable garden at zero cm

Mission
Green Marketing

Where we started
Riding the wave of the brand’s attention to the environment and the new trends in nutrition, this activity aims to spread and reward green philosophy, defining Cuki as the right brand to choose for those who believe in these values.

The path
An in-pack operation using Cuki GeloPiù freezer bags was developed consisting of matching each pack up with an envelope of aromatic plant seeds to cultivate on the balcony, thus creating a real vegetable garden at zero cm.

Media
Development of mini-website
Competition creation and development
“Cukipedia” and digital activities app creation and development
Presentation of the project at the 27th edition of the Turin Book Fair