For the launch of the Jucca label, we sent to many women of the editorial staff of Italian women’s magazines a package of eggs in cardboard, containing a t-shirt, on which was printed a chick with a crown. That was the start of a product line whose design contents were characterised by a strong personality: collections that made a transversal value of image and styling uniqueness, to be shared with anybody that recognises its essence. The women’s magazines distributed picture cards of the Jucca woman showing her everyday originality.

Market Industries Srl
Brand: Jucca
Above the line, below the line, pop materials, media relations