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L'Oreal

It was the year 2000 when we created a totally original model of communication: an intuition that became the first example of direct interaction. Thanks to this campaign the Fructis brand became a space for interaction between client and celebrity endorsement using the sms, a communication medium that was coming on stream at the time and would spread rapidly. Tv, radio and web did the rest.

L’Oreal
Brands: Fructis, Fructis Style
Above the line, Video, below the line, unconventional