In a world as crowded as that of spirits, or even more so light drinks, each new arrival has to get noticed and show off its talents as soon as possible. That is what we did for Pratum, a bitter with unique characteristics whose identity today is highly recognisable.

Distilleria Bonaventura Maschio Srl
Brands: Cubaney, Prime Uve, Pratum, 903
Naming, packaging, below the line, branding