A special Home whose day-by-day task is to bring normality back to the lives of sick children and their families. Communication characterised by inclusive values was used to transfer the social commitment that made this space a happy island for its guests. Since 2007, the year of its foundation, it has helped 1600 people from 35 different countries. There have been many moments of media visibility during the various campaigns carried out in co-marketing with brands and during the “5×1000” and “SMS solidale” actions.

Sector: third sector, no profit.

Activities: media relations and special events.

Media involved: daily newspapers, periodicals, web, radio and Tv.